Our Life’s Work is Here
Tuesday, November 10, 2009
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Our offices at 907 Broadway
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An environment we created for our award winning Orrefors campaign.
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Awards at home with books.
We have the books we use in our commerce: art books and design books along with the volumes of illustrators and photographers sent by reps and image houses. We have paper samples and perforated pantone chips in linen covered binders. And around them all, an overflow from our homes, sit Oscar Wilde and Henry James, Capote and Vidal, Wolfe and Fitzgerald, and the books of my grandfather, Frank Meier, who wrote about the sea.
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For a client with a very limited budget, we painted the details and furniture of the room right on the white canvas walls. Only the bed and the hanging curtain are real!
How do you get a room like this? Well, one way is to live long enough and throw out very little. And – I will risk the sound of one hand clapping to say it – because this is an office, and talent is what we sell - it helps to have talent. Talent far beyond money. I’ve worked with some of the world’s greatest photographers and stylists. And, when budgets wouldn’t allow a full team, I’ve done a slew of set design projects on my own. We even had a project with a budget so small we built a white canvas set and painted the furniture directly on to the walls and the rug on to the floor, in actual size! I once filled a huge cabinet with casaba melons as a backdrop to a fashion shot of a minimal Asian jacket. Casaba melons. Not priceless porcelains. It’s witty and fun – but it costs next to nothing. And it’s proof that Style does not come from a checkbook.
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We propped a minimalist Asian Blanc De Chine fashion shot with melons. As beautiful as any priceless porcelains, to my eye. And no sticker shock.
This was the fourth major renovation for this office in our twenty-five years here. But it has been the most satisfying. It completely embodies the working atmosphere we find ideal. Our team often meets for breakfast tea at the green marble counter in the morning. We eat lunch together every day around the round library table, and often there is another break for tea at four in the afternoon. We can go to our offices and close the door, or sit in a pretty corner and read. We work very hard, often at our desks far beyond the hours others have long gone home, but because of our contact, it’s rare that we don’t know where things stand with a project, a client or a personal story. Our work is enhanced by an office that encourages collegial activity. But even more so, our lives are enhanced by the civilized proximity and grace this office allows.
From the art direction of ads, to the creative direction of a living, breathing interior; from the idea that an office should be nothing less than a reflection of the delight in a well-lived life, with no artificial boundaries about style or self-expression – that’s what 907 is all about.
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Here’s a hint of the chic authoritative work we did for Zezé, New York’s – and perhaps the world’s - most important, most glorious florist.
Out of this office, and along with a new graphic identity for the mega-florist, Zezé, the re-launch of one of America’s oldest doll companies, and a huge project that we believe will revolutionize accountability and the predictability of marketing choices, I’ve created a novel where the protagonist has bought into all of the limitations her gender, her age and her career might well have imposed. But Joy gets a second chance. The truth is, she takes a second chance. It was there, all along. Just as it is for all of us. It’s not necessarily a life adjustment, it’s an attitude adjustment. And if this office can illuminate for you the idea of rule-breaking self-expression -- in all you do, then hurrah! Let us know! There might be a book in it.